Case Study

On this trip, our founder, Filip, met an intriguing British gentleman with impeccable yet unpretentious style. The man had a particular fondness for wearing his ...

Daniel Wellington (DW) is a Swedish brand founded in 2011 by Filip Tysander. Since its inception, Daniel Wellington has sold over 6 million watches; ...

On this trip, our founder, Filip Tysander, met an intriguing British gentleman with impeccable yet understated style. The man had a particular fondness for ...

2021年4月3日 — The company began as a web shop for instance and grew from there, using social media exclusively to become the worldwide presence it is today.

Tysander's fascinating story is well-recorded. Having saved up some 200k SEK and launched his brand Daniel Wellington, Tysander left for a long trip. When ...

2015年7月14日 — It began, unlike many watches, with the strap. In 2006, Filip Tysander was backpacking through Australia when he met a wanderer named Daniel ...

A somewhat unique history forms the backbone to Daniel Wellington watches. Founder of the company, Filip Tysander took inspiration from another man's taste ...

2021年6月4日 — How has it been so successful on Instagram, how Daniel Wellington harnessed the influential power of top Instagrammers to turn a $15,000 startup ...

The story is that the founder Filip Tysander was traveling in Asia and met a British man with impeccable taste. The man's name was Daniel Wellington and that's ...

The story behind Daniel Wellington begins with a trip half way around the globe where Filip Tysander, the founder of Daniel Wellington, met an intriguing ...